Cookie Policy
Last updated: November 5, 2026
This Cookie Policy explains how Call Me Fashion (https://callmefashion.com, “we”, “us”) uses cookies and similar technologies, and how you can control them. For how we handle personal data more generally, see our Privacy Policy.
1. What cookies and similar technologies are
Cookies are small text files that a website stores in your browser. We also use similar technologies, such as local storage, session storage, pixels and scripts that read or store information on your device. In this policy, “cookies” covers all of these.
Some cookies are set by us (first-party cookies). Others are set by third parties whose services we use, such as advertising and analytics providers (third-party cookies).
2. How we ask for your consent
If you visit from the EU/EEA, the UK or Switzerland, a consent pop-up appears on your first visit. It is provided by Journey by Mediavine and powered by consentmanager, and it follows the IAB Europe Transparency & Consent Framework (TCF).
- Before you choose, advertising and analytics cookies are not set. Strictly necessary cookies, Grow by Mediavine site features and embedded content (section 5) still load.
- The pop-up lets you accept all, reject all, or choose individual purposes and partners. You can also object to partners that rely on legitimate interest.
- Your choice is stored for up to 6 months. We ask again if the list of partners changes or you clear your cookies.
- You can change or withdraw your consent at any time using the Update Privacy Settings link at the bottom of every page.
We use Google Consent Mode. Until you consent, Google Analytics and Google advertising tags run in a restricted mode: they set no cookies and send only limited, cookieless signals (for example, that a page was viewed), without identifiers that recognise your browser.
3. Categories of cookies we use
| Category | What it is used for | Consent needed |
|---|---|---|
| Strictly necessary | Storing your consent choices, serving cached pages correctly, keeping site administrators logged in, remembering your comment details if you ask us to | No |
| Site features | Saving favourite posts, remembering recently viewed posts and showing the newsletter sign-up form (Grow by Mediavine) | No, loads on every visit |
| Analytics | Counting visits and understanding how the site is used (Google Analytics 4) | Yes |
| Advertising | Showing ads, limiting how often you see them, measuring their performance and, if you agree, personalising them (Journey by Mediavine and its partners) | Yes |
| Embedded content | Showing Instagram posts, Getty Images photos and the Google News button inside articles | No, loads on pages with embeds |
4. Cookies and storage used on this website
Durations are approximate. Third parties may change their cookies; the consent pop-up always shows the current list of advertising partners.
| Name | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
__cmpconsentx134349, __cmpcccx134349 (and _expire_ variants) |
consentmanager (for Journey by Mediavine) | Stores your consent choices | Up to 6 months | Strictly necessary |
cmp_gpcConsentModeEligible.* |
consentmanager | Supports Global Privacy Control and Google Consent Mode handling | Persistent | Strictly necessary |
_lscache_vary |
LiteSpeed Cache (our hosting) | Makes sure the correct cached version of a page is shown | 2 days | Strictly necessary |
wordpress_logged_in_*, wordpress_test_cookie, wp-settings-*, WP_PREFERENCES_USER_* |
WordPress | Used only for logged-in site administrators | Session to 1 year | Strictly necessary |
comment_author_*, comment_author_email_*, comment_author_url_* |
WordPress | Remembers your name, email address and website for your next comment. Set only if you tick the box to save your details when you leave a comment | About 1 year | Strictly necessary |
grow-faves:*, growAccessTokenData, growme_version |
Grow by Mediavine | Keeps you signed in to save favourite posts and remembers recently viewed posts | Persistent | Site features |
growMeSnowplowUserInfo |
Grow by Mediavine | Measures how Grow features (favourites, recommendations, sign-up form) are used | Persistent | Site features |
tpg_post_views |
The Post Grid (WordPress plugin) | Counts views of posts to show popular posts | Persistent | Site features |
elementor |
Elementor (WordPress plugin) | Stores page-builder settings in your browser | Persistent | Site features |
_ga |
Google Analytics | Distinguishes visitors | 2 years | Analytics |
_ga_<ID> |
Google Analytics | Keeps session state | 2 years | Analytics |
mv_session, mv_gam_session_id, mv_session_duration, __MV_SESSION_PROVIDER__, mvPartnerIdMap, mvId5, __ssid |
Journey by Mediavine | Runs the ad session and passes identifiers to advertising partners | Session to persistent | Advertising |
criteo, cto_bundle, cto_bidid |
Criteo | Ad bidding and recognising your browser across sites | Set by the partner | Advertising |
id5id* |
ID5 | Shared advertising identifier | Set by the partner | Advertising |
sharedid |
Prebid SharedID | Shared advertising identifier for ad auctions | Set by the partner | Advertising |
_unifiedId |
The Trade Desk (Unified ID / UID2 / EUID) | Shared advertising identifier | Persistent | Advertising |
_li_duid, _li_ss |
LiveIntent | Advertising identifier and audience matching | Persistent | Advertising |
_iiq_* |
Intent IQ | Identity resolution for advertising | Persistent | Advertising |
_cc_id, panoramaId |
Lotame | Audience data and shared identifier | Set by the partner | Advertising |
OPTABLE_*, optable_auth |
Optable (for Mediavine) | Audience matching for advertising | Persistent | Advertising |
ope_fpid, opecloud_ctx |
1plusX | Audience and contextual data for advertising | Persistent | Advertising |
Other advertising partners may also set cookies on their own domains when ads are shown, for example Google Ad Manager, Rubicon Project (Magnite), PubMatic, OpenX, TripleLift, Yieldmo, Xandr, Comscore and Pinterest. The full, current list of advertising partners and the purposes each one uses is in the consent pop-up, which you can open through Update Privacy Settings.
5. Embedded content from other websites
Some articles include content loaded directly from other websites. When you open such a page, your browser connects to that provider, which receives your IP address and browser information and may set its own cookies.
- Instagram (Meta Platforms Ireland Ltd.): embedded Instagram posts. See the Meta Privacy Policy.
- Getty Images: embedded editorial photos. See the Getty Images Privacy Policy.
- Google News (Google): a button that lets you add Call Me Fashion as a preferred source in Google Search. See the Google Privacy Policy.
- Google Fonts (Google): some third-party features on this site load fonts from Google’s servers.
6. How to control cookies
- On this website: use the Update Privacy Settings link at the bottom of every page to change your choices at any time.
- In your browser: you can block or delete cookies in your browser settings. If you block all cookies, some features, such as saved favourites, may stop working.
- Industry opt-out tools: you can also opt out of interest-based advertising from many companies at Your Online Choices (EU) and the Digital Advertising Alliance (US).
If you are in the United States, see our Privacy Policy for your opt-out rights regarding the sale or sharing of personal information.
7. Changes to this policy
We update this policy when the services we use change. The date at the top shows the latest version.
8. Contact
For questions about this Cookie Policy, email us at callmefashioninfo@gmail.com.